Event Information

Winter Indian Market (WIM) is Santa Fe’s signature holiday art event and a leading destination to #BuyNative during the holiday season. Presented by the Southwestern Association for Indian Arts (SWAIA), WIM will take place every year on the weekend after Thanksgiving, aligning with Small Business Saturday in November.

Santa Fe Indian Market features juried Native artists from across the country, representing a wide range of mediums including jewelry, pottery, textiles, painting, and sculpture. Designed as an intimate and welcoming experience, WIM offers visitors the opportunity to connect directly with artists, discover new voices, and purchase gifts rooted in cultural knowledge, artistic talent, and story.

More than a market, WIM is a festive winter weekend in Santa Fe, featuring live music, dance performances, food vendors, and a virtual silent auction—creating a space where art, community, and seasonal celebration come together.

Whether you are shopping for meaningful holiday gifts or looking to support Native artists and small businesses, Winter Indian Market invites you to make intentional choices and begin the holiday season with purpose.

Dates: November 28th & 29th, 2026
Location: Santa Fe Community Convention Center
Hours: Saturday 10am-6pm Sunday 9am-4pm
Admission: $15 per day or $25 weekend pass

Additional Programming:
Alongside the artist booths, enjoy live music, dance performances, Native food vendors, and a virtual silent auction—perfect for those who can’t attend in person but still want to support artists.

The Santa Fe Community Convention Center has an underground parking garage, accessible from S. Federal Place, with additional street parking available within walking distance.

Expect heavier traffic over the holiday weekend and consider public transit, rideshares or carpooling for convenience.

Insider Tip:
Arrive early for the best shopping experience and time to connect with artists. Dress warmly—Santa Fe mornings can be crisp—and take time to enjoy the full atmosphere of the market.

The SWAIA Artist Directory is your year-round connection to the Indigenous art world. Explore profiles of hundreds of juried Native artists representing diverse Nations, regions, and creative disciplines — from jewelry and pottery to textiles, sculpture, and fashion.

Whether you’re a collector, curator, or first-time visitor, the Artist Directory is your go-to guide to the top Native American and First Nations artists.

Visit the site: directory.swaia.org